Meme
POV: You just spent 2 hours shopping online and bought nothing
by Parcel Club — Ecommerce
Ad Details
- Format
- Meme
- Brand
- Parcel Club
- Industry
- Ecommerce
Why meme ads work
- 1Meme formats hijack existing cultural understanding — the viewer already knows the template, so they process the message faster.
- 2Humor lowers the audience's defense against advertising, making the brand message land without resistance.
- 3Memes are inherently shareable. Every share is a free impression from a trusted source.
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Before & After
Same morning. Same coffee. Different feeling.
Before & After
Your shopping experience: before vs. after Parcel Club
Bold Billboard
You don't need more things.
Bold Billboard
You don't have a subscription box problem.
Meme
When you realize quality costs less in the long run
Stat Infographic
The real cost of buying cheap home goods