Before & After
365 days. Same hoodie. Different material science.
by Common Thread — Fashion
Ad Details
- Format
- Before & After
- Brand
- Common Thread
- Industry
- Fashion
Why before & after ads work
- 1Before/after is the oldest and most effective proof format in advertising — transformation is inherently compelling.
- 2The split layout creates an instant visual comparison that communicates value faster than any copy.
- 3This format pre-answers the #1 objection: 'Does it actually work?' Show, don't tell.
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Before & After
Six months. Same washing routine. Different intention.
Bold Billboard
Sustainable streetwear shouldn't cost $200.
Bold Billboard
If you bought it twice, it wasn't right the first time.
Story Panel
One hoodie. 47 wears. Still looks new.
Story Panel
Monday to Sunday in 6 pieces.
UGC
I scanned the QR code on my hoodie and this popped up