UGC
The first time I bought myself real diamonds
by Aurelia Grace — Jewelry
Ad Details
- Format
- UGC
- Brand
- Aurelia Grace
- Industry
- Jewelry
Why ugc ads work
- 1UGC breaks the fourth wall of advertising — it feels like a real person sharing a real experience.
- 2The unpolished aesthetic is the point. Production value below brand standard signals authenticity above brand standard.
- 3UGC ads consistently outperform studio content for cold audiences because trust is the bottleneck, not awareness.
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Before & After
You don't need an occasion.
Before & After
Same shower. Same sleep. Different jewelry.
Bold Billboard
You don't need permission to wear heirlooms.
Bold Billboard
You don't need an occasion.
Story Panel
The moment you stopped waiting for someone else to celebrate you.
Story Panel
The jewelry that ended my 'take it off before bed' era