Napkin Math
The math that made me cancel my designer retainer
by The Boring Marketer — Marketing
Ad Details
- Format
- Napkin Math
- Brand
- The Boring Marketer
- Industry
- Marketing
Why napkin math ads work
- 1Napkin math makes complex value propositions feel simple and transparent — 'I can see the math myself.'
- 2The handwritten aesthetic signals authenticity and founder-energy, building trust with skeptical audiences.
- 3ROI calculations in ad creative pre-qualify leads: only people who care about the numbers will engage.
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