UGC
I didn't know a coffee mug could feel this different
by Field & Hearth — Ecommerce
Ad Details
- Format
- UGC
- Brand
- Field & Hearth
- Industry
- Ecommerce
Why ugc ads work
- 1UGC breaks the fourth wall of advertising — it feels like a real person sharing a real experience.
- 2The unpolished aesthetic is the point. Production value below brand standard signals authenticity above brand standard.
- 3UGC ads consistently outperform studio content for cold audiences because trust is the bottleneck, not awareness.
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