UGC
POV: Your taste quiz actually knew what you'd love
by Parcel Club — Ecommerce
Ad Details
- Format
- UGC
- Brand
- Parcel Club
- Industry
- Ecommerce
Why ugc ads work
- 1UGC breaks the fourth wall of advertising — it feels like a real person sharing a real experience.
- 2The unpolished aesthetic is the point. Production value below brand standard signals authenticity above brand standard.
- 3UGC ads consistently outperform studio content for cold audiences because trust is the bottleneck, not awareness.
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Before & After
Same morning. Same coffee. Different feeling.
Before & After
Your shopping experience: before vs. after Parcel Club
Bold Billboard
You don't need more things.
Bold Billboard
You don't have a subscription box problem.
Meme
When you realize quality costs less in the long run
Meme
POV: You just spent 2 hours shopping online and bought nothing