UGC
This isn't what I expected from a t-shirt
by Nought Studio — Fashion
Ad Details
- Format
- UGC
- Brand
- Nought Studio
- Industry
- Fashion
Why ugc ads work
- 1UGC breaks the fourth wall of advertising — it feels like a real person sharing a real experience.
- 2The unpolished aesthetic is the point. Production value below brand standard signals authenticity above brand standard.
- 3UGC ads consistently outperform studio content for cold audiences because trust is the bottleneck, not awareness.
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Before & After
365 days. Same hoodie. Different material science.
Before & After
Six months. Same washing routine. Different intention.
Bold Billboard
Sustainable streetwear shouldn't cost $200.
Bold Billboard
If you bought it twice, it wasn't right the first time.
Story Panel
One hoodie. 47 wears. Still looks new.
Story Panel
Monday to Sunday in 6 pieces.