Visual Metaphor
Most brands hide their supply chain. We built ours in plain sight.
by Common Thread — Fashion
Ad Details
- Format
- Visual Metaphor
- Brand
- Common Thread
- Industry
- Fashion
Why visual metaphor ads work
- 1Visual metaphors make abstract benefits tangible — they turn 'premium quality' into something you can see.
- 2The best metaphor ads require a moment of cognitive processing, which creates stronger memory encoding.
- 3Metaphor ads feel artistic rather than commercial, which earns attention from ad-fatigued audiences.
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Before & After
365 days. Same hoodie. Different material science.
Before & After
Six months. Same washing routine. Different intention.
Bold Billboard
Sustainable streetwear shouldn't cost $200.
Bold Billboard
If you bought it twice, it wasn't right the first time.
Story Panel
One hoodie. 47 wears. Still looks new.
Story Panel
Monday to Sunday in 6 pieces.