Bold Billboard
You read your skincare ingredients. Why not your perfume?
by DRAFT — Perfume
Ad Details
- Format
- Bold Billboard
- Brand
- DRAFT
- Industry
- Perfume
Why bold billboard ads work
- 1Billboard-style ads dominate through sheer visual confidence — one bold statement, no clutter, no escape.
- 2The minimalist format forces the hook to carry the entire creative. If the line is good, nothing else matters.
- 3Bold typography and high contrast stop the scroll through pattern interruption in text-heavy feeds.
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Bold Billboard
You don't wear perfume. You wear fragrance.
Handwritten Note
I opened my favorite perfume's ingredient list. It said 'fragrance.'
Handwritten Note
This is the scent that changed everything.
Story Panel
This is what clean fragrance actually looks like.
Story Panel
When did you stop actually smelling your perfume?
UGC
Wait. A perfume that lists actual ingredient percentages?