Handwritten Note
I opened my favorite perfume's ingredient list. It said 'fragrance.'
by DRAFT — Perfume
Ad Details
- Format
- Handwritten Note
- Brand
- DRAFT
- Industry
- Perfume
Why handwritten note ads work
- 1Handwritten notes signal vulnerability and personal connection in a feed full of polished corporate content.
- 2The founder letter format builds narrative — people invest in stories, not products.
- 3Imperfection is the strategy: slightly messy handwriting feels more authentic than perfect typography.
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Bold Billboard
You read your skincare ingredients. Why not your perfume?
Bold Billboard
You don't wear perfume. You wear fragrance.
Handwritten Note
This is the scent that changed everything.
Story Panel
This is what clean fragrance actually looks like.
Story Panel
When did you stop actually smelling your perfume?
UGC
Wait. A perfume that lists actual ingredient percentages?