The Vibe Marketing Playbook

The Philosophy

Everyone's selling hype. You're selling compound growth. The boring angle is incredibly differentiated.

If you've spent any time using AI for marketing, you've probably noticed something frustrating: Everyone has the same tools. Everyone's reading the same prompting guides. And everyone's output sounds... the same.

Generic headlines. Corporate-speak copy. Email sequences that read like they were written by a committee of robots who've never actually sold anything.

You've tried better prompts. You've tried longer prompts. You've tried prompt chains and templates.

And the output is still... fine. Just fine.

The 5 Core Insights

The Three Layers

Vibe Marketing works because it stacks three layers that most people try to do with prompts alone.

┌─────────────────────────────────────────────────────────────┐
│                    LAYER 3: PROCESS                        │
│         The right sequence of operations                   │
│         Research → Foundation → Structure → Assets         │
├─────────────────────────────────────────────────────────────┤
│                  LAYER 2: METHODOLOGY                      │
│     Skills = actual marketing frameworks loaded            │
│     Schwartz, Hopkins, Ogilvy, Halbert—not prompts         │
├─────────────────────────────────────────────────────────────┤
│                    LAYER 1: RESEARCH                       │
│        MCPs = real-time information access                 │
│        Perplexity, Firecrawl, Playwright                   │
└─────────────────────────────────────────────────────────────┘

Layer 1: Research (MCPs)

MCPs (Model Context Protocol) let Claude access real-time information, scrape websites, take screenshots, and generate creative assets—all without leaving your IDE.

Layer 2: Methodology (Skills)

Skills are markdown files containing actual marketing methodology. Not prompts—frameworks. Eugene Schwartz's stages of market sophistication. The Halbert copywriting principles. David Ogilvy's research methods.

Layer 3: Process (The Sequence)

The right order matters. Research before positioning. Positioning before copy. Copy before design. Skip a step, and everything downstream suffers.

The Complete Tool Stack

# Install Claude Code
npm install -g @anthropic-ai/claude-code

# Create skills directory
mkdir -p ~/.claude/skills

# Move your skill files there
mv ~/Downloads/skills/*.md ~/.claude/skills/

# Start Claude Code
claude

About Skills

What is a Skill?

A skill is an instruction manual that teaches AI how to do a specific task. It tells the AI what to look for, how to structure output, and what questions to ask—so you don't have to figure it out yourself.

What's Inside These Skills

These skills come with years of marketing expertise baked in—research, frameworks, and examples of what good looks like. So you get professional-grade output without needing to be a marketing expert.

The 10 Marketing Skills

Every skill shares brand memory, chains into workflows, and stacks on complex projects. Install once, better output forever.

Strategy Skills

The foundation skills that inform everything else.

Copy Skills

Write copy that converts. Not generic AI output—methodology-driven copy.

Creative Engine — One Skill, Every Visual Asset

One creative engine with 5 production modes. Tell it what you need, it picks the right model and generates it via Replicate. Brand kit shared across all modes.

Initial Research Framework

The mistake most people make? Not spending enough time in research. Cast a wide net. Gather deep context. Let AI work with real information.

The Golden Rule

Cast a WIDE net. Gather DEEP context. Let AI work.

We are creating a [TYPE OF BUSINESS]
Example: "AI consulting agency for B2B SaaS"

Targeting: [AUDIENCE + REVENUE RANGE + INDUSTRY]
Example: "$2-10M SMBs in fintech who struggle with AI adoption"

What makes us different: [YOUR UNIQUE APPROACH/METHODOLOGY]
Example: "We use a confidently boring, systems-first approach
leveraging Claude Skills + MCPs vs. typical AI hype"

Current state: [Starting point]
Example: "No online presence. Starting from scratch."

Research Goals:
• Market landscape & key competitors
• Customer pain points & positioning gaps
• Pricing models & service packaging
• Enterprise best practices to repackage for our target

Tools for Research

• Perplexity MCP — Deep market research, comprehensive responses
• Web Search — Quick competitor lookups, real-time info
• Firecrawl — Scrape competitor websites at scale
• Playwright — Screenshot competitor designs, capture patterns

Expert Review Framework

You created something with AI. Is it REALLY good? Or just looking good? Task-based agents give you objective validation.

"Spin up task-based agents to review this:
1. Agency Growth Expert
2. SEO Specialist
3. Conversion Expert
4. [Industry-specific expert]

Each analyzes from their perspective.
Synthesize: Where do they agree?"

When to Checkpoint

• After copy — before design
• After design — before launch
• After strategy — before execution
• Before any high-stakes decision

The 5-Stage Build Sequence

This isn't a vague framework. It's the exact journey we take on every build.

RESEARCH → FOUNDATION → STRUCTURE → ASSETS → ITERATION

Decision Framework

You have research but too many options. Here are 6 methods for choosing.

Foundation Stack

How skills chain together for different outcomes. "Know who you are."

Research (Perplexity MCP) → Market landscape, competitor gaps
        ↓
Brand Voice Skill → Voice profile, tone guide
        ↓
Positioning Angles Skill → 3-5 angles, differentiation

Conversion Stack

"Turn visitors into customers."

Direct Response Copy Skill → Landing page copy, headlines
        ↓
Frontend Design Skill → Production-ready design
        ↓
Lead Magnet Skill → Opt-in offer, bridge to paid

Traffic Stack

"Get discovered."

Keyword Research Skill → Keyword strategy, gaps
        ↓
SEO Content Skill → Ranking content
        ↓
Content Atomizer Skill → 15+ assets per piece

Nurture Stack

"Build relationship over time."

Email Sequences Skill → Welcome series, automation
        ↓
Newsletter Skill → Ongoing engagement
        ↓
Content Atomizer Skill → Email → social bridge

Stack Combinations by Business Type

Use Case: Info/Education

Courses, coaching, communities, digital products.

The Unique Challenges

• Selling transformation, not tangible product
• Building authority before the ask
• Positioning against free content + competitors
• The "guru" skepticism problem
• High-ticket requires high trust

Positioning Angles That Work

Use Case: Consulting/Agency

Services, client work, B2B.

The Unique Challenges

• Selling time/expertise (limited inventory)
• Differentiation in crowded markets
• The "why you vs. anyone else" problem
• Balancing client acquisition with delivery

Positioning Angles That Work

Best clients come from best clients. The content builds the reputation. The reputation generates referrals. The referrals become case studies. The case studies become content. Compound.

Use Case: E-commerce

Physical products, DTC, retail.

The Unique Challenges

• Competing on more than price
• Product differentiation when features are similar
• Building brand in commodity markets
• Email as revenue driver (not just nurture)

Positioning Angles That Work

Every customer photo is an ad. Every review is copy. Every unboxing video is content. You're not creating marketing—you're curating what customers already give you.

Use Case: SaaS

Software, apps, tools.

The Unique Challenges

• Feature parity (everyone has similar features)
• Free/freemium competitors
• Trial → paid conversion
• Churn and retention

Positioning Angles That Work

Every integration is a distribution channel. You're not just connecting tools—you're connecting audiences. Their users become your users.

SEO: The Long Game

AI-assisted, human-verified. Quality over volume. Find the gaps, not the crowd.

The Vibe Marketing SEO Principles

• Research first — Use Keyword Research skill to find gaps vs competitors
• Programmatic opportunities — Look for scalable patterns, not one-off pages
• Quality over quantity — One excellent piece > five mediocre pieces
• Human checkpoint — Fact-check, add expertise, verify claims
• Don't publish all at once — Velocity signals matter

Paid: Creative at Scale

Research → Brief → Generate → Select winners. AI creates variants, you pick what converts.

The Vibe Marketing Paid Principles

• Research before creating — Use Creative Strategist to analyze competitor ads
• Generate variants at scale — 5-10 per concept, let testing pick winners
• Connect to Glif MCP — Produce actual images/videos directly
• Human selects winners — AI generates options, you pick 2-3 to test
• Platform AI handles optimization — Feed Meta/Google good creative, let them optimize

Organic: The Compound Engine

One piece becomes many. Every asset compounds. The boring stuff that wins.

INPUT: 1 Core Piece
(blog post, podcast, video, client work)
        ↓
Content Atomizer Skill
        ↓
OUTPUT: 15+ Pieces
├── LinkedIn: Long-form post, carousel, poll
├── Twitter/X: Thread, single tweet, quote angle
├── Instagram: Carousel, Reel script, story series
├── Email: Newsletter section, nurture content
└── Video: YouTube script, Shorts script

CREATE (one piece of core content)
        ↓
ATOMIZE (Content Atomizer → 15+ pieces)
        ↓
VISUALIZE (Social Graphics + Product Photo/Video)
        ↓
DISTRIBUTE (Organic + Paid + Email)
        ↓
CAPTURE (Lead Magnets + Email Sequences)
        ↓
CONVERT (Direct Response Copy + Design)
        ↓
LEARN (What worked → inform next creation)
        ↓
REPEAT

Visual Outputs Gallery

These aren't mockups. Every example below is a real output from a recorded build session. The demo project: "Boring Business Marketing" — an AI marketing agency for overlooked industries.

The Landing Page

Built in one session using Brand Voice, Positioning Angles, and Direct Response Copy skills. From research to shipped landing page.

The Video Ad

Programmatic video ad built with Remotion for paid acquisition. Terminal-style animation that matches the brand aesthetic.

Example Text Outputs

Real outputs from the build session.

All Prompts

These prompts invoke the skills. Copy them, adapt them, use them.

We are creating a [TYPE OF BUSINESS] targeting [AUDIENCE].
What makes us different: [UNIQUE APPROACH]

Use the Perplexity MCP to deeply research:
- Market landscape & key competitors
- Customer pain points & positioning gaps
- Pricing models & service packaging
- Best practices to repackage for our target

Save findings to /research folder as .md files.

Use the Brand Voice skill to analyze this content and
extract a voice profile:
[PASTE EXISTING CONTENT]

Output: voice-profile.md with traits, vocabulary guide,
do's and don'ts.

Use the Positioning Angles skill.

Context:
- Product: [WHAT YOU SELL]
- Transformation: [WHAT LIFE LOOKS LIKE AFTER]
- Competitors: [WHO THEY'D BUY FROM OTHERWISE]

Output: 3-5 angles with psychology and headline directions.

Use the Direct Response Copy skill.

Positioning angle: [CHOSEN ANGLE]
Brand voice: Reference voice-profile.md
Target audience: [SPECIFIC AUDIENCE]

Write landing page copy with:
- 3 headline options
- Hero section
- Problem/Solution sections
- Social proof sections
- CTA sections

Use the Email Sequences skill.

Trigger: [LEAD MAGNET NAME] download
Goal: [CONVERSION GOAL]
Brand voice: Reference voice-profile.md

Write 7-email welcome sequence following:
DELIVER → CONNECT → VALUE → VALUE → BRIDGE → SOFT → DIRECT

Spin up task-based agents to review this:
1. Agency Growth Expert
2. SEO Specialist
3. Conversion Expert
4. [Industry-specific expert]

Each analyzes from their perspective.
Synthesize: Where do they agree? What needs work?

Quick Start Checklist