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Advisory · Mentors · Community

Build your one-person marketing department.

Not a course. A live advisory, twice a month: watch me build with AI across three real businesses, get live advice on yours — alongside 2,600+ operators trading what's working, daily.

For whoever marketing falls on — founders, marketers-of-one, freelancers, tiny teams.

lately: claude code · codex · openclaw · hermes · AEO · new models · agents that ship

$49/mo or $199/yr · cancel anytime · six figures documented in public

$100Ks
documented in public
2×90min
live deep dives / month
2,600+
operators in the room
3
businesses, one method
The point of all of it

Team-sized output.
Without team-sized headcount.

That's not a slogan — it's the operating model. Agents do the work. I build them live on the deep dives, you watch how they're made, and the systems, skills, and playbooks go home with you.

How it works

Your first month inside.

No giant library to get lost in — a monthly loop you can actually keep up with: watch it done, do yours, show the receipt.

Day 1 · You join
The archive unlocks
Every past deep dive and mentor session, with artifacts. Skip straight to the problem you have right now.
Week 1 · You watch, live
Deep Dive: Diesel Dudes citation sprint
Watch the local business get built into AI answers — the executor, the playbooks, the before/after.
→ you leave with an assignment: map your own 3 gaps
Week 2 · You build
Yours, this time
Take the assignment to your business — small, real, shippable. The room's in the thread all week when you get stuck.
→ friday: post your receipt
Week 3 · You're back live
Deep Dive: the Boring Agent review gate + hot seats
A real SaaS feature, spec to prod. Bring your questions — live advice on your agents, your positioning, your stack.
→ assignment: ship one thing on your site
Week 4 · You show
Receipts + the next hot seat
Who shipped, what moved, what broke — posted openly. The strongest receipt gets live feedback on their business, next session.
→ your receipt could take the hot seat

then it repeats — every month, the archive and your business both compound ↻

What you get

You don't need a course.
You need to be in the room.

Every marketing community sells access to stuff. This is a working advisory: watch real work happen, get live advice on yours, stay ahead of the tools — with a room that keeps you shipping.

01
Watch

Two live deep dives a month

90 minutes inside the real work of three real businesses — a citation build, a feature ship, a funnel rebuild. Screen shared, nothing staged.

agenda posted ahead·the decisions + the mistakes·replay + artifacts
02
Learn

Mentor sessions from real practitioners

Operators who are actually doing it — AEO wins, content engines, agent systems — teaching hands-on from their own playbooks. Real results, not theory.

expert guests·live Q&A·recorded + artifacts
03
Get advice

Hot seats + live advice on yours

Bring your actual work and get unstuck live — agents, implementation, positioning, the whole stack. Your screen, your numbers, your problem.

hot seats·live Q&A every session·direct feedback on copy, pages, agents
04
Stay ahead

The bleeding edge, decoded

I live in the new tools so you don't have to — how I actually use Claude Code, Codex, OpenClaw, Hermes, and what each new model means for marketers.

my real setups·new drops, decoded·what's working right now
05
Belong

2,600+ operators, in it daily

The room compounds between sessions — what's-working intel every day, feedback on your work, real connections, and a receipts culture that keeps you shipping. Full archive from day one.

daily threads·weekly ship thread·pods of 4–6·archive + artifacts
Inside the archive

Recent sessions. Yours on day one.

Every session is recorded, kept, and shipped with its artifacts. This is what the last few looked like:

CITED by ChatGPT in 30 days — the 5-phase CITED framework, with Vee Khuu
The AEO playbook for getting your site cited by AI search engines — phases, order, proof.
90 min · replayartifacts ✓
From customer research to a landing page that sells — live build, with Jackson Dean
Watch a landing page get built from real customer research, live — research to copy to shipped.
90 min · replayartifacts ✓
Build an OpenClaw agent in 90 minutes that posts like a $100k creator, with Matthew Berman
Automate your content strategy in one live build — a working agent at the end.
90 min · replayartifacts ✓
How to build a creator-grade content engine on X with OpenClaw × Claude Cowork, with Corey Ganim
Growing on X isn't posting more — it's building the system that creates the right posts.
90 min · replayartifacts ✓
How I built an AI advisory board that works while I sleep, with James Pasmantier
From AI experiments to agents that actually run parts of the business, unattended.
90 min · replayartifacts ✓
Claude Code for beginners, with Adam Sandler
The on-ramp session: your first working agent, zero experience required.
90 min · replayartifacts ✓
The proof

One method. Three businesses. All receipts.

An operator, not a guru: most marketing advice comes from people whose only business is selling advice. Every session here comes from a company that has to make payroll.

Business 01 · AI SaaS
Boring Marketing
boringmarketing.com
The Search & AI Visibility Agent — a real SaaS with paying customers. Watch it get built, priced, positioned, and sold: the wins and the hard calls, live.
How AI runs it
  • Agents write the code — Claude Code + Codex build and review every feature, spec to prod
  • The product is an agent — search & AI visibility, delivered in Slack
  • Agents run the growth — audits, content briefs, outbound, all generated
You'll watch
agent buildsfeature shipspricingpositioning
boringmarketing.com — the Search & AI Visibility Agent
The room

Knowing what to do is 10%.
Nobody does the rest alone.

This isn't a dead Slack with a course attached. It's 2,600+ founders, marketers-of-one, and agency owners comparing notes daily on what's actually working — with the mentors hanging out in the same threads.

  • What's-working intel, daily — new tools, tactics, and workflows surfaced before the internet catches up
  • Feedback on your work — landing pages, funnels, copy, agents — from people building the same way
  • Real connections — pods of 4–6, collabs, and clients found in the room
  • Receipts culture — wins and losses posted openly; members open-source their systems back to the room
straight from inside — the room, the sessions, the receipts
James — boringmarketeryour advisor
A note from James

The advice is live.
The receipts are public.

I spent years learning what actually works in marketing — not theory, results you can measure. Hundreds of thousands in revenue, documented in public, millions of reads, and a front-row seat to AI eating the job I spent a decade mastering.

So now I run three businesses with AI doing the heavy lifting — an agent SaaS, a local service company, and this community — and twice a month I open the doors: the real builds, the real numbers, the mistakes included.

If you want a guru, there are thousands. If you want an operator in your corner — welcome.

— James · @boringmarketer · helped spark the vibe marketing movement
2,600+ in the room

What members say.

Skills

These Claude Skills are incredibly well thought out. They've become a core part of my CMO agent. If you're serious about building with AI, this is an easy yes.

BW
Brian Wagner
AI Automation Agency
Community

I've never felt as ahead of the curve as I do with this community. There's no other community with this mix of strategic and tactical knowledge pouring out daily.

AS
Adam Sandler
Viable Edge
Skills

The Skills are the single most impactful purchase I've made, period. They are foundational to everything I've built so far.

AJ
Alex Johnson
20yr Enterprise SaaS Sales
Community

This community turned out to be a goldmine: high-quality, engaged, and exactly the kind of people I want to talk to.

RS
Rokas Stankevicius
Founder @ AIclicks
Community

Best Community I am a part of - Everyone is super helpful even to a novice AI'er like myself.

CB
Chase Barmore
High Ticket Sales @ Hyros
Skills

I write copy for a living, so I was skeptical. But the DR skill alone makes this worth it. Saves me from spoon-feeding Claude fundamentals every time.

JB
Josh Bowen
Professional Copywriter
Community

James's approach is no-gatekeeping. He and the team have successfully attracted a community of builders with the same mindset. You won't be disappointed!

NA
Nourin Ahmed
AI Engineer | Agency Owner
Skills

Applying even one skill from this pack transformed my outreach. The positioning skill alone is worth 10x the price.

DC
Dima Chumichev
Founder & CEO
Community

I participate and learn in Vibe Marketers literally every day. Incredibly interesting conversations about new AI tools for marketing. Cutting edge!

AM
Alex Martino
Founder @ Three Sixty Six Golf
Skills

These Claude Skills are incredibly well thought out. They've become a core part of my CMO agent. If you're serious about building with AI, this is an easy yes.

BW
Brian Wagner
AI Automation Agency
Community

I've never felt as ahead of the curve as I do with this community. There's no other community with this mix of strategic and tactical knowledge pouring out daily.

AS
Adam Sandler
Viable Edge
Skills

The Skills are the single most impactful purchase I've made, period. They are foundational to everything I've built so far.

AJ
Alex Johnson
20yr Enterprise SaaS Sales
Community

This community turned out to be a goldmine: high-quality, engaged, and exactly the kind of people I want to talk to.

RS
Rokas Stankevicius
Founder @ AIclicks
Community

Best Community I am a part of - Everyone is super helpful even to a novice AI'er like myself.

CB
Chase Barmore
High Ticket Sales @ Hyros
Skills

I write copy for a living, so I was skeptical. But the DR skill alone makes this worth it. Saves me from spoon-feeding Claude fundamentals every time.

JB
Josh Bowen
Professional Copywriter
Community

James's approach is no-gatekeeping. He and the team have successfully attracted a community of builders with the same mindset. You won't be disappointed!

NA
Nourin Ahmed
AI Engineer | Agency Owner
Skills

Applying even one skill from this pack transformed my outreach. The positioning skill alone is worth 10x the price.

DC
Dima Chumichev
Founder & CEO
Community

I participate and learn in Vibe Marketers literally every day. Incredibly interesting conversations about new AI tools for marketing. Cutting edge!

AM
Alex Martino
Founder @ Three Sixty Six Golf
Community

It's THE place to hangout with marketers of the new vibe era. I've made promising connections with a diverse range of backgrounds and personalities.

ZK
Zid Kim
SPAWNBEAM
Skills

These skills changed how I approach marketing entirely. It's not just prompts - it's a complete methodology you can deploy immediately.

WS
William Suarez
Marketing Director
Community

The automation templates have been game-changers. I've learned tons and adapted several for my own business. Perfect blend of community and resources.

P
Phil
Prompt Engineer @ ThinkPrompt
Community

With over 10 years in marketing, I truly value this community for the real-world insights. Few AI gurus have this kind of hands-on experience.

LD
Luján De Felice
CEO @ Taram Blend MKT
Skills

Finally, AI marketing that doesn't feel like AI marketing. The skills produce copy that actually sounds human and converts.

SK
Saul Kropman
Agency Owner
Community

I love the Vibe Marketing Community with legends like The Boring Marketer and Greg Isenberg. It helps me stay at the leading edge of AI agents.

LC
Lisa Carlin
Strategy Specialist @ Turbochargers
Community

Members always willing to contribute! Great to connect 1:1 with others who share the same passion for staying ahead of the AI curve.

CG
Chris Garvey
Solo Builder | AI Products
Skills

I went from struggling with AI outputs to producing agency-quality work in days. The skills pack is like hiring a marketing team that never sleeps.

ZG
Zach Geleott
Entrepreneur
Community

In a world where AI content floods the internet with noise, micro communities like this are where you can cut through and build meaningful connections.

RS
Rokas Stankevicius
Founder @ AIclicks
Community

It's THE place to hangout with marketers of the new vibe era. I've made promising connections with a diverse range of backgrounds and personalities.

ZK
Zid Kim
SPAWNBEAM
Skills

These skills changed how I approach marketing entirely. It's not just prompts - it's a complete methodology you can deploy immediately.

WS
William Suarez
Marketing Director
Community

The automation templates have been game-changers. I've learned tons and adapted several for my own business. Perfect blend of community and resources.

P
Phil
Prompt Engineer @ ThinkPrompt
Community

With over 10 years in marketing, I truly value this community for the real-world insights. Few AI gurus have this kind of hands-on experience.

LD
Luján De Felice
CEO @ Taram Blend MKT
Skills

Finally, AI marketing that doesn't feel like AI marketing. The skills produce copy that actually sounds human and converts.

SK
Saul Kropman
Agency Owner
Community

I love the Vibe Marketing Community with legends like The Boring Marketer and Greg Isenberg. It helps me stay at the leading edge of AI agents.

LC
Lisa Carlin
Strategy Specialist @ Turbochargers
Community

Members always willing to contribute! Great to connect 1:1 with others who share the same passion for staying ahead of the AI curve.

CG
Chris Garvey
Solo Builder | AI Products
Skills

I went from struggling with AI outputs to producing agency-quality work in days. The skills pack is like hiring a marketing team that never sleeps.

ZG
Zach Geleott
Entrepreneur
Community

In a world where AI content floods the internet with noise, micro communities like this are where you can cut through and build meaningful connections.

RS
Rokas Stankevicius
Founder @ AIclicks
Skills

These Claude Skills are incredibly well thought out. They've become a core part of my CMO agent. If you're serious about building with AI, this is an easy yes.

BW
Brian Wagner
AI Automation Agency
Community

I've never felt as ahead of the curve as I do with this community. There's no other community with this mix of strategic and tactical knowledge pouring out daily.

AS
Adam Sandler
Viable Edge
Skills

The Skills are the single most impactful purchase I've made, period. They are foundational to everything I've built so far.

AJ
Alex Johnson
20yr Enterprise SaaS Sales
Community

James's approach is no-gatekeeping. He and the team have successfully attracted a community of builders with the same mindset. You won't be disappointed!

NA
Nourin Ahmed
AI Engineer | Agency Owner
Skills

Applying even one skill from this pack transformed my outreach. The positioning skill alone is worth 10x the price.

DC
Dima Chumichev
Founder & CEO
Community

I participate and learn in Vibe Marketers literally every day. Incredibly interesting conversations about new AI tools for marketing. Cutting edge!

AM
Alex Martino
Founder @ Three Sixty Six Golf
Free · 3 skills · no card

Don't take my word for it. Take 3 skills.

Forget PDF playbooks. These are real marketing skills — the actual files that teach your AI to do the work. Upload them to Claude or ChatGPT and watch the output change in one prompt.

Together they're a mini content engine: write it, rank it, multiply it. v2 of the library — v3 drops soon, and members get it first.

Free skills + weekly insights. Unsubscribe anytime.

direct-response-copy.SKILL.mdv2 · free
when: "write copy that sells"
get: hooks, angles, CTAs that convert
seo-content.SKILL.mdv2 · free
when: "write an article that ranks"
get: search-first structure, citeable answers
content-atomizer.SKILL.mdv2 · free
when: "turn this into posts for everything"
get: 1 idea → 10 platform-ready pieces
Pricing

One membership. Everything in it.

The advisory isn't a separate product — it's what the community does. Join monthly or annual — or go lifetime once and never pay again.

★ The Advisory
$49/mo
monthly · cancel anytime
SAVE $389
$199/yr
annual · ≈ $17/mo
  • 2 live deep dives/month — 90 min inside real businesses, nothing staged
  • Mentor sessions — real practitioners with real results, teaching hands-on
  • Hot seats + live advice — agents, implementation, positioning: your stack, live
  • Bleeding-edge briefings — Claude Code, OpenClaw, new models, decoded
  • The room2,600+ operators, daily what's-working intel, pods of 4–6
  • The full archive — every past session + its artifacts, day one
Join the community →
pick monthly or annual on the next page · 2,600+ operators inside
★ Lifetime
$999 once
one payment. an hour with me. in the room forever.
  • A private hour with James — 1:1 working consulting on your business
  • The advisory, forever — every live session, the room, the archive. never pay again
  • Every skills release, forever — all 17 today, v3 the day it drops, everything after
  • A guaranteed hot seat — a live working session, in front of the room
Go lifetime →
the hour alone is $500+ anywhere · skills + community, forever
The Skills Pack
$199 once
17 skills, standalone. members pay $99 (50% off).
  • Direct response copy that converts
  • Positioning that cuts through
  • Content strategy that compounds
  • v3 upgrade included when it drops
Get the skills →
one-time purchase · instant access · yours forever
Who it's for

Whoever marketing falls on.

"One-person marketing department" isn't an org chart — it's the reality of being outnumbered. Founder, marketing manager of one, freelancer, two-person team: if AI is your leverage, this is your room.

You'll get it if…

  • Marketing is yours to get done — founder, in-house team-of-one, freelancer, or the tiny team
  • You already use AI and want it doing the work, not just chatting
  • You'd rather watch something real get built than sit through another course
  • You want a room that expects your receipts, not another silent membership
  • You serve your own company or your clients — local, SaaS, education: you'll see your mirror

Skip it if…

  • You want a certification, a curriculum, or a dashboard
  • You have a 10-person marketing org and an agency on retainer — this is leverage for the outnumbered
  • You're looking for thousands of workflow templates to download and never use
  • You want theory — every session here is real work on real businesses
  • You won't post a receipt. Watching is fine; this room is for doing
The advisory · live twice a month · from $49/mo

Stop building alone.
Join the room.

Live builds, mentor sessions, hot seats, the bleeding edge — and 2,600+ operators trading what's working, daily. Start with 3 free skills and feel the difference in one prompt.