UGC
Life's too short for stale coffee.
by Roast Republic — Coffee
Ad Details
- Format
- UGC
- Brand
- Roast Republic
- Industry
- Coffee
- Style
- character
Why ugc ads work
- 1UGC breaks the fourth wall of advertising — it feels like a real person sharing a real experience.
- 2The unpolished aesthetic is the point. Production value below brand standard signals authenticity above brand standard.
- 3UGC ads consistently outperform studio content for cold audiences because trust is the bottleneck, not awareness.
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Bold Billboard
Your coffee was roasted 6 months ago.
Handwritten Note
I used to think expensive coffee was just marketing.
Meme
When you finally realize what fresh coffee actually tastes like
Bold Billboard
Life's too short for stale coffee.
Tweet
The tweet that made 12,000 people rethink their morning coffee
Visual Metaphor
You've been drinking coffee. Not experiencing it.