Visual Metaphor
You've been drinking coffee. Not experiencing it.
by Roast Republic — Coffee
Ad Details
- Format
- Visual Metaphor
- Brand
- Roast Republic
- Industry
- Coffee
Why visual metaphor ads work
- 1Visual metaphors make abstract benefits tangible — they turn 'premium quality' into something you can see.
- 2The best metaphor ads require a moment of cognitive processing, which creates stronger memory encoding.
- 3Metaphor ads feel artistic rather than commercial, which earns attention from ad-fatigued audiences.
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