Before & After

6 months on the trail. Guess which leash costs more to replace.

by Wayward — Pet

Ad Details

1Before/after is the oldest and most effective proof format in advertising — transformation is inherently compelling.
2The split layout creates an instant visual comparison that communicates value faster than any copy.
3This format pre-answers the #1 objection: 'Does it actually work?' Show, don't tell.

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