UGC
6 months. 47 trails. Still perfect.
by Wayward — Pet
Ad Details
- Format
- UGC
- Brand
- Wayward
- Industry
- Pet
Why ugc ads work
- 1UGC breaks the fourth wall of advertising — it feels like a real person sharing a real experience.
- 2The unpolished aesthetic is the point. Production value below brand standard signals authenticity above brand standard.
- 3UGC ads consistently outperform studio content for cold audiences because trust is the bottleneck, not awareness.
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Before & After
6 months on the trail. Guess which leash costs more to replace.
Bold Billboard
Your gear is rated for mountains. Your dog's leash isn't.
Meme
When you realize kibble ingredients wouldn't pass your own kitchen test
Story Panel
Same dog. Different range.
UGC
My dog hasn't left food in his bowl in 3 weeks.